Concept & Design Stage — Site Under Development
Flyer 1 — Why You Cannot Wait
Flyer 2 — SEO + GEO Comparison
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Content Strategy Shift
The
New World
of Content Discoverability
From ranking for humans to being cited by AI — what changes and what to do about it
SEO
Search Engine Optimisation
Optimise for humans via search engines
Keyword research & targeting
— match user search queries to rank in SERPs
Backlink acquisition
— build domain authority through external link volume
Meta title & description
— optimise click-through rate in search results
Word count & keyword density
— signal topical coverage to crawlers
Page speed & Core Web Vitals
— improve user experience ranking signals
Internal linking structure
— distribute page authority across the site
Alt text & image optimisation
— accessibility and image search ranking
XML sitemap & robots.txt
— ensure search engine crawler access
Mobile-friendly design
— pass Google's mobile-first indexing requirements
Click-through rate optimisation
— write for engagement metrics and rankings
+
GEO
Generative Engine Optimisation
Optimise for AI citation & corpus survival
Define concepts clearly
→ AI extracts definitions
Write quotable answers
→ Designed for citation
Structure content semantically
→ Self-contained sections
Use credible, primary sources
→ Build trust
Add original contributions
→ Increase citation probability
Signal uncertainty appropriately
→ Improve reliability
Ensure crawlable HTML content
→ AI can access it
Use schema markup
→ Machine-readable meaning
Maintain canonical provenance
→ Traceable origin
Build distributed presence
→ Multi-source validation
Ensure consistent positioning
→ Reinforced entity
Track AI visibility
→ Measure inclusion
Optimise continuously
→ Increase selection probability
The academic papers and provider evidence behind both approaches — fully sourced.
Research & Evidence →
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